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Sell to China: from company setup to first order

For brands and exporters entering the Chinese market. We cover setup, registration, customs, sales channels, brand protection and day-to-day operations.

Sell to China: from company setup to first order

Entering China means registrations, labels, partners and trademarks in the right order. We map the route for your product and handle each step with licensed partners.

What we do for you

From your first message to the last day

  1. 1Tell us your product and market

    What you sell and how you want to reach Chinese buyers.

  2. 2We map the rules and the route

    Registrations, certifications, labels and the best channel: distributor, cross-border e-commerce or your own company.

  3. 3We handle registration and protection

    CIFER, CCC or cosmetics filings, trademarks filed first, distribution contracts checked.

  4. 4We find and check partners

    Distributors and buyers shortlisted, checked and met, often at CIIE or a regional fair.

Why book through us

  • Trademark filed before you show your brand
  • Buyers and distributors checked before you sign
  • Customs and labelling right first time
  • One team from registration to first order

Free, no obligation

Ask us anything. We reply within 24 hours.

Message us on the app you use. No question is too small, and there is no obligation.

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Services

What we can arrange

01

Company setup in China

“We need a legal entity in China, but the options are confusing.”

We help you choose between a wholly foreign-owned enterprise (WFOE), a representative office or a joint venture, then handle registration with licensed Chinese partners.

You get
  • Structure comparison for your business
  • Company registration and business licence
  • Corporate bank account and tax registration
  • Registered address options
02

Product registration & certification

“Our shipment was held because we weren't registered.”

Many products need registration or certification before they can be sold in China. Food producers must register with China's General Administration of Customs (GACC) through CIFER, under Decree 280 from 1 June 2026. Listed electrical and other products need China Compulsory Certification (CCC), and cosmetics, health foods and medical devices need filing or registration with their regulator.

You get
  • Check of which registrations apply to your products
  • CIFER food producer registration and renewals
  • CCC certification support
  • Cosmetics, health food and medical device filings
03

Customs, labels & duties

“Our Chinese label was rejected.”

Imported pre-packaged goods need compliant Chinese labels and correct customs data. Exporters from ASEAN countries can often lower China's import duty with a Form E certificate of origin.

You get
  • Chinese label review
  • HS code classification
  • Form E and duty check
  • Document pack for each shipment
04

Sales channels

“We don't know any importers in China.”

We shortlist and check importers and distributors for your category, book meetings online or at trade fairs, and help you open cross-border e-commerce stores such as Tmall Global and JD Worldwide.

You get
  • Target list of checked importers and distributors
  • Introductions and meeting scheduling
  • Cross-border e-commerce store set-up
  • Chinese social media accounts (WeChat, Xiaohongshu, Douyin)
Exhibit at a Chinese trade fair →
05

Brand protection & contracts

“Our distributor registered our brand.”

China registers trademarks on a first-to-file basis. We file your marks, including a Chinese-character name, check your Chinese buyers, and prepare distribution and agency contracts with PRC-licensed lawyers.

You get
  • Trademark search and filing
  • Chinese brand name options
  • Buyer and distributor credit checks
  • Distribution contracts and debt collection support
06

Operations in China

“The company is set up. Who runs the paperwork?”

Monthly bookkeeping and tax filing, payroll and social insurance, and work permits for foreign staff, through licensed Chinese accounting and HR partners.

You get
  • Bookkeeping and tax filing
  • Payroll and social insurance
  • Work and residence permits for foreign staff
  • Annual reporting

Good to know

  • Company registration, product registrations, trademark filings, accounting and PRC legal work are carried out with licensed Chinese agents, accountants and lawyers. You deal with one contact.
  • Under Decree 280, from 1 June 2026 Chinese importers must declare the overseas food producer's GACC registration number. Shipments from unregistered or expired producers cannot clear customs.
  • Products on China's CCC catalogue must be certified before they are imported, sold or used in China.

Questions

What is CIFER?

CIFER is the China Import Food Enterprise Registration system run by China's General Administration of Customs. Overseas food producers, processors and storage facilities register there before exporting to China.

What changed on 1 June 2026?

GACC Decree 280 replaced Decree 248. It keeps the two main routes (home-authority recommendation for higher-risk foods, direct application for others), adds list registration for some countries, and requires the producer's registration number in the importer's customs declaration.

Should we set up a WFOE or a representative office?

A representative office can do market research and liaison, but it cannot sign sales contracts or invoice customers in China. A WFOE can trade, invoice and hire directly. We compare both for your plans.

Should I register my trademark in China before exporting?

Yes. China uses a first-to-file system, so the first applicant usually gets the mark. File before you share your brand with distributors or factories.

Ask us anything, free

Any question answered within 24 hours, on the app you already use. When you are ready, we shape a plan around what you need.

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